Monday, April 14, 2008

Extra Mustard and Page 2

A part of the SI website, Extra Mustard pokes fun at the lighter side of sports. It is somewhat news oriented but it is mainly aimed at the casual fan who wants to enjoy a laugh or two about sports. Too many websites try to be serious and not poke fun at some of the idiosyncrasies in sports. Extra Mustard actually requires very little journalism, most stories are just little blurbs with links to other pages, but it gets the job done. They really have the advancing technology down pat, as they blog, post video and links and allow for readers to send in their own submissions and if it's good enough, they will post it. They do everything from stupidest athletes, to the all convict football team, to posting videos of every body's favorite female sports reporter Erin Andrews. (She actually posts from time to time as well.) What I like best about Extra Mustard is the site embraces the new technology that is present in the world of sports media today, and they use it very well. To counter Sports Illustrated, ESPN launched Page 2 several years ago and it is one of the most read sections on the site. Some of the journalism is serious, but mostly it is either blogs or funny little quirks in the world of sports. Bill Simmons the most famous of the Page 2 columnists launched his career from writing on this site so much. Page 2 will be a vast collection of articles, predictions, pictures, links and videos relating to the content. Page 2 has sections like Uni Watch, cartoons, the BS Report and even has a link where ESPN The Magazine subscribes can read the current issue online, with the pictures ads and everything else. Most columnists usually write a weekly post, which can be a prediction on a season or playoffs, what a stupid thing an athlete or athletes did, to just plain old writing about an issue in sports with a more serious tone. What Page 2 does very well is they are journalists, writing actual journalism just in not that serious of a tone.

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