Jordan’s

Michael Jordan the living legend has been the face of his own marketing campaign since it’s beginning. In 1985, Jordan flew through the air, tongue out and made one of the most memorable slam-dunks in history. On his feet, the first pair of his custom Nike’s. In bright red and dark black they were unlike anything that anyone had ever seen before. With big Nike swooshes on the sides, the empire was born. Jordan now commands millions of dollars each year for his custom sneakers. Top N.B.A. players like Carmelo Anthony, Richard Hamilton and Ray Allen all are signed to mega deals by His Airness. Derek Jeter, Terrell Owens and Andruw Jones are other athletes signed to the Jumpman. The launch day for his signature line of sneakers is near his birthday, which occurs in February. Athletes wearing Jordan shoes have preformed some of the most memorable moments in sports. The shot he hit against the Cavilers in the Eastern Finals came while he was wearing the fours, the Dream Team he wore red, whit and blue seven’s, and the shot over the Jazz in the 1998 Finals were the 14’s. His brand name isn’t just a shoe; it’s a subculture that exists in both the sports markets and the sneaker world. Famous advertising campaigns like the Mars Blackmon ads starring Spike Lee, the Carmelo Anthony I want the last shot ads and the most recent There are no Cinderella’s during this years March Madness are just a few of the successful commercials he has had. There are now 23 different editions of his signature line, and tons of other shoes like team and half models. Jordan isn’t just the name of the greatest basketball player of all time; it is the name of one of the most powerful brands on the planet. His website can be found here.