Monday, April 14, 2008

New York Yankees and The Daily News

As the New York Yankees play their final season in “The House That Ruth Built” the New York Daily News has launched a website and special Sunday pullout section of their paper. The pullout chronicles different era’s in the Stadium, from its beginnings in the 1920s to its last goodbye. Everyone from Ruth, DiMaggio, Berra, Rizzuto, Hunter, Jackson, Munson, Mantle, Maris, Ford, Jeter, Torre and even Rodriguez and many more will all be covered. The section features articles written from past and present columnists, photos of all the greats and even has a “Yogisms” section. The photos capture the detail and presence of all of the greats. There are several pictures of Babe Ruth in which you see the massive presence that he had wherever he went. You see a picture of him with soldiers, and he towers above even the tallest ones. The website is extremely well put together and it uses the new media technology that is present to further enhance the print version. An interactive timeline, quiz, photos both submitted by Daily News photographers and even the readers are just some of the features available on the site. The site even has a blog, which is being written by the columnists of the Daily News Sports section. The blog focuses on what is currently going on in the Yankee Universe and what happened on that day in Yankees history. What is really well done by the site is how interactive the readers can get with it. Besides posting their own photos, readers can submit postings on their favorite moments at Yankee Stadium. The House That Ruth Built may be torn down next year, but sections like this and the great memories in all Yankee fans hearts, will keep it standing forever.

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